What is a Target Market Determination?

A Target Market Determination (TMD) sets out the class of customers this product has been designed for and is suitable for.
This TMD is required by law and provides information on:

  • who the target market is for this product,
  • what is covered by this product and key points,
  • what is excluded – any conditions or restrictions that a customer would look for,
  • product distribution conditions and restrictions,
  • events and circumstances that would reasonably suggest that this TMD is no longer appropriate (such as complaints and declined claims) and review periods, and
  • reporting obligations and periods.


This TMD does not form part of the insurance contract and is not a summary of the product’s terms and conditions.

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Best friends deserve the best care

From lovable mutts to specific breeds, we provide medical coverage that’s with you from the adorable puppy years to those sweet, sunset moments.

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Here for you, so you can be there for them

When your pet needs unexpected veterinary care, worrying about finances shouldn’t get in the way. Trupanion has your back, so you can focus on what matters most.

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Because they're more than just pets

As a responsible breeder, you know your animals deserve the best veterinary care. Trupanion helps make that possible.

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Because they're more than a pet

Your pet is your family, and now you can protect them like it. Whether they bark or meow, Trupanion is designed for the life of your furry friend.

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